USB 3.0 is here, its may not arrived with much of a fanfare and its arrival might, in the short term at least, be more interesting to classic early adopters but its arrival is significant and will have a bearing on the promotional USB memory stick market.

The reason why the arrival USB 3.0 is significant is because USB 3.0 flash drives read and write at 10 times the speed of comparable USB 2.0 memory sticks. But there is also a further and more subtle change heralded by the arrival of USB 3.0 and that is the ability of USB sticks to send and receive data at the same time.

You’re going to love USB 3.0. Because they transfer data at 4.8 gigabytes per second they are ideal for handling large file formats like videos, music and digital photos. Running full motion, HD adverts directly from a USB 3.0 stick is going to be easy and will create all sorts of interesting creative opportunities for advertising agencies.

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